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Cookbook, interactive app, and product line. Features bad vintage cooking and modern, gourmet updates of the recipes.


The Fixings cookbook was inspired by my lifelong love of cooking and baking.  When I was a teenager, I became interested in the history of home cooking. I stumbled across a hilarious coffee table book, The Amazing Mackerel Pudding Plan, which poked fun at diet cards of the 1970s. For this project I wondered, what would happen if these recipes were updated with high end ingredients and modern recipes? The cookbook features four sections: hors d’oeuvres, main courses, desserts, and drinks. Each recipe highlights the old recipe inspiration, and explains how the new recipe twists each component into a delicious new dish. The app is a companion cooking aid, with helpful video how-tos. I cooked and created fifteen dishes in all. I wrote all the content, including the recipes, shot all the food photos, and tasted every recipe.

category is…

layout design, photography, content creation, product design, web design, interactive design, video production, animation, illustration

art direction:

paul kepple

photography by:

austen hart